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DIGITAL SERVICES DESIGN FOR EQUIPMENT MANUFACTURING COMPANIES

Digital Services Design for Equipment Manufacturing Companies

In this article Aart Schalk, Consultant at #Noventum, shares how you can start designing digital services and how to manage the service transformation.

Equipment manufacturing companies increasingly innovate their (service) product portfolio by creating solutions that combine product and service components. However, shifting from a product-centric perspective to a service-centric perspective is challenging for a number of reasons. In this article I explain how to successfully transform into a service-centric organisation by using the Product Service System (PSS) approach in combination with Service Dominant (SD) logic to design and deliver the right digital services for your customers. In simpler terms: combining product related and customer business related service design.

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